According to 18 years of Prosci®‘s change management benchmarking studies, visible and active sponsorship is the number one factor to a successful change. This program is designed to make senior executives and organizational leaders understand their role during change and the importance of it in achieving business results.

Resistance to changes is natural and strong communication is the key factor toward success. Leaders who understand their role advocating change are more successful in achieving business goals. They need to lead change to be followed.

This one-day workshop improves executives’ and senior leaders’ skills and equips them with techniques to thrive through change.

Learning objectives

Executives and senior leaders will

• Understand how effective change management improves organizational results
• Clarify the role of senior leaders as sponsors in times of change
• Evaluate your current change portfolio to identify project and people-side risk
• Assess your level of competency in sponsoring and leading strategic changes
• Learn how to position yourself and your projects for strategic success
• Explore best-practice research on the synergies among sponsorship, the people side of change, and achieving organizational results
• Understand how to ensure adequate resourcing for change management at the initiative and project level
• Appreciate why active and visible sponsor support throughout a project is essential to successful change

Program is designed for organizational leaders who need to support change initiatives and take an active role as sponsors. Those are:

  • CEOs
  • Senior Executives
  • Project and Program Steering Committees

Program Agenda


  • The connection between change management and business results
  • The business case for change management
  • Change management benchmark and best practices data
  • How to position yourself for sponsorship success


  • How to position your organization for change success
  • Change models: Prosci 3-Phase Process and Prosci ADKAR® Model
  • Critical roles in leading change
  • Organizational change maturity

Course materials included in the package:

  • Program workbook, handouts and assessments
  • Best Practices in Change Management – 11th Edition Excerpt
  • One-year subscription to digital content in the Prosci Hub Solution Suite, including:
  1. Research Hub – digital versions of Best Practices in Change Management – 11th Edition, topical studies, and relevant data across a broad array of topics

This program is customized by a facilitator to meet the needs of executives attending.

Typical topics include:

  • Setting the stage for Change Management
  • The connection between Change Management and financial performance
  • Prosci Project Change TriangleTM
  • Health Assessment of strategic change portfolio (optional)
  • Overview of Change Management methodology
  • Role of sponsors in change
  • What messages employees want to hear from you
  • The role of managers and team leaders
  • Equipping managers to be effective change leaders
  • Prosci®’s ADKAR® model of individual change

Prerequisite: none

Pre-work: none